Surf Lifeguard Uses Tasco Binoculars

Tasco, the Australian optical products company, has commissioned this print advertisement for binoculars, featuring a surf lifeguard placed in the heart of the country equipped with Tasco binoculars.

Tasco Lifeguard print advertisement


The advertisement was developed at Clemenger Proximity, Sydney, by creative director Glenn Chandler, art director Darren Martin and copywriter Daniel Fryer, with photographers George Scott and Josh Evans.