Sunsilk Get Hairapy Colors

Unilever launched the Sunsilk “Get Hairapy” campaign in 2006, appealing to single, fashion conscious, working women who do not want to spend a lot to look good: women on-the-go. The campaign includes a website,, and a Get Hairapy MySpace site. The new product lines include Anti-Flat, Anti-Poof, Hydra TLC, Straighten-Up, De-Frizz, No Major Issues, ThermaShine, Beyond Brunette Color Boost (Auburn tones and non-highlighted brunette colorers) and Blonde Bombshell (all over blondes and highlighters).

Blue Poofy Sunsilk Bra

My hair’s so poofy I should stuff my bra with it. Sunsilk Blue for Poofy.

Pink Dry Sunsilk Hydrant

Green Frizzy Sunsilk Domanatrix Heel

Blue Sunsilk Volume Butt

Green Sunsilk Frizzy Brazilian

Pink Sunsilk Split Marriage Heart

Blue Sunsilk Poofier Dress


The Get Hairapy campaign was developed at JWT New York by chief creative officer Ty Montague, executive creative directors Ed Evangelista and Chris D’Rozario, art director Joe Mongognia, copywriters Bee Reynolds and Emily Sander, head of design Graham Wood, with typographers Kai and Sunny.