Sun Country Airlines Take A Vote

Sun Country Airlines, an American low-cost airline headquartered in Minneapolis-St. Paul, has launched a humorous advertising campaign promoting their friendly personal service. In each TV ad Sun Country staff canvass the opinions of passengers, offering a choice of cheeseburger or nothing, smile or scowl, extra check-in queue or no queue. The customers all nonchalantly raise their hands in votes, with the outcome being weighted towards the customer care we’d love to experience.

Airline steward takes vote on cheeseburgers

Would you like a hot, complimentary cheeseburger or nothing? Click on the image below to play the video.

Would you like me to smile as you get on board or scowl? Click on the image below to play the video.

Would you like us to open a new line or should Dawn here go on break? Click on the image below to play the video.


The ‘Take a Vote’ campaign was developed at Brew, Minneapolis, by executive creative director/copywriter Bruce Bildsten, strategist Michelle Fitzgerald, art directors Ned Sundby-Munson and Dawn Yemma, and agency producer Ardi Kramer.

Filming was directed by Joe Pytka of PYTKA, with executive producer Tara Fitzpatrick, executive producer Vincent Joliet, and line producer Mark Riddle.

Editor was Steve Shepherd at Spotnik, Minneapolis.

Post Production was done at Pixel Farm, Minneapolis, by colorist Dave Sweet, with visual effects by Curt Angell.

Passenger smiles back at airline staff member

Music was composed by Ben Kahle while sound was designed and mixed by Carl White, both at Brahmstedt White Noise.

“The performances in these spots are really great,” says BWN’s Carl White, “with so much conveyed in a simple look or expression. We’ve all experienced travel fatigue brought on by the cattle car service of most airlines, so this was a natural and funny way to convey a better option. For us, the biggest challenge was finding the right music for the end of each spot. We knew needle drop wouldn’t cut it, so we chose to license from our own library, using a more contemporary sounding composition.”