Subaru Performance Enhanced Print
Subaru Australia released an advertising campaign in January 2007 using medieval/modern imagery along with the well used tag line, “Performance Enhanced”. The Subaru Liberty appears in a stable alongside a bionic battle horse. The Subaru WRX appears in a castle context alongside a bionic boxer.
The Performance Enhanced campaign was developed at Leo Burnett, Sydney, Australia, by creative director Mark Collis, art director Chris McMullen, copywriter Will Edwards and photographer Gary Sheppard.