Subaru blows pink smoke in The Show

Subaru Australia has launched The Show, a TV advertisement for the new generation Impreza featuring a visual extravaganza accompanied by the music of Iggy Pop and Peaches. Male and female models gyrate over a Subaru Impreza, enveloped in magenta smoke.

Male torso in Subaru Impreza ad


Credits

The Subaru Show ad was developed at Leo Burnett, Sydney, by creative director Mark Collis, creatives Stephen Coll and Kieran Antill, and agency producer Adrian Shapiro.

Filming was directed by Nick Robertson via Plaza Films with producer Kim Kirby and director of photography Daniel Ardilley.

Nick shot the people using a combination of 1000 frames per second on the slo-mo extreme camera in a studio and underwater footage filmed at the Olympic Dive pool in Sydney. The magenta smoke effect was developed by injecting pink ink into a cloud chamber.

Editor was Danny Tait at The Tait Gallery. Post production was done at Animal Logic by VFX supervisor / Flame artist Angus Wilson and post art director Ben Walsh. Sound was designed at Nylon Studios.

Magenta smoke in Subaru Impreza ad

Lyrics for Kick It, Peaches (featuring Iggy Pop)

How do you do a cool dance?
Baby don’t split those high pants
I gots these rules that we can do – do and sink
I don’t look too good in pink.

I used to slash myself up
I like to play it tough
Cuts, bruises, blood and there’s bottles breaking rough
You gotta handle that stuff.

Yeah, yeah!
Tear it up,
Rip it up
Kick it up
Yeah, yeah!
Tear it up,
Rip it up
Kick it up
Yeah, yeah!
Kick it, kick it, kick it!

I wanna be your cat
…Screw that!
I’m not sixteen but I gots leather boots and suede
Ah go f**k your pain away!

I heard you like kinky sh*t
That just depends who I’m with
What is it? Acid, limo or some kind of toy?
Like you said ‘Search and Destroy’

Some people don’t like my crotch
Because it’s got fuzzy spots
But if you flame it
It’s a neat burning bush baby
And that is just what I’ve got

Yeah, yeah!
Tear it up,
Rip it up
Kick it up
Yeah, yeah!
Tear it up,
Rip it up
Kick it up
Yeah, yeah!
Tear it up,
Rip it up
Kick it up
Yeah, yeah!
Kick it, kick it, kick it

And if you’re leaving with sin
Escape the city I’m in
Come on and knock it where it’s rocking non-stop
Make your way to Berlin

  • Maree

    who are the models in the video?

  • Nick Z

    Connor van Vuuren is the guy. With platform, I think. Nice kid