Stihl Think Bigger
Stihl promote their chainsaws in this print advertising campaign from France, “Think Bigger”. A man sits by his log fire. A car is wedged safely on a slope with a huge chunk of wood. Children play on a large see saw. All made possible with a decently-sized chainsaw. A Stihl chainsaw.
The Stihl ‘Don’t Wait Too Long’ campaign was developed at Publicis Conseil, Paris, by executive creative director Olivier Altmann, creative director Hervé Plumet, art director Charles Guillemant, copywriter Patrice Lucet, with photographer Jean-Yves Lemoigne.