Stihl Think Bigger

Stihl promote their chainsaws in this print advertising campaign from France, “Think Bigger”. A man sits by his log fire. A car is wedged safely on a slope with a huge chunk of wood. Children play on a large see saw. All made possible with a decently-sized chainsaw. A Stihl chainsaw.

Man sits by log fire


Car kept still on slope by giant wedge

Children play on log see saw

Credits

The Stihl ‘Don’t Wait Too Long’ campaign was developed at Publicis Conseil, Paris, by executive creative director Olivier Altmann, creative director Hervé Plumet, art director Charles Guillemant, copywriter Patrice Lucet, with photographer Jean-Yves Lemoigne.

Filed under: Print, Stihl

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