Stihl Think Bigger

Stihl promote their chainsaws in this print advertising campaign from France, “Stihl Think Bigger”. A man sits by his log fire. A car is wedged safely on a slope with a huge chunk of wood. Children play on a large see saw. All made possible with a decently-sized chainsaw. A Stihl chainsaw.

Man sits by log fire

Car kept still on slope by giant wedge
Children play on log see saw


The Stihl ‘Don’t Wait Too Long’ campaign was developed at Publicis Conseil, Paris, by executive creative director Olivier Altmann, creative director Hervé Plumet, art director Charles Guillemant, copywriter Patrice Lucet, with photographer Jean-Yves Lemoigne.