Stihl Trimmers are promoted as protection against creeping hedges and trees in this series of print advertisements, with the tagline, “Don’t Wait Too Long”. Attempts at outdoor living, such as cooking a barbecue, moving furniture and flying a plane, are made impossible by invasive foliage.


Credits
The Stihl ‘Don’t Wait Too Long’ campaign was developed at Publicis Conseil, Paris, by executive creative director Olivier Altmann, creative director HervĂ© Plumet, art director Mathiew Vinciguerra, copywriter Olivier Dermaux, with photographer Jean-Yves Lemoigne.


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