Stihl Don’t Wait Too Long

Stihl Trimmers are promoted as protection against creeping hedges and trees in this series of print advertisements, with the tagline, “Don’t Wait Too Long”. Attempts at outdoor living, such as cooking a barbecue, moving furniture and flying a plane, are made impossible by invasive foliage.

Man attempts to play tennis in Stihl print ad

Woman attempts to move outdoor furniture in Stihl print ad

Boy attempts to use remote controlled plane in Stihl print ad


The Stihl ‘Don’t Wait Too Long’ campaign was developed at Publicis Conseil, Paris, by executive creative director Olivier Altmann, creative director Hervé Plumet, art director Mathiew Vinciguerra, copywriter Olivier Dermaux, with photographer Jean-Yves Lemoigne and retoucher Christophe Huet.