Stella Artois Film Trailers
Two spots from Stella Artois, the reassuringly expensive Belgian beer, promoting the recently launched online site, www.stellaartois.com. The first trailer uses scenes from La Bouteille, the short film which hinges together the online experience. The second trailer shows scenes from Le Courage, a series of challenges that take viewers from the year 1366 through to the present.

Click on the image below to play La Bouteille video in YouTube
Click on the image below to play Le Courage video in YouTube
See more on the interactive site itself here at The Inspiration Room .
Credits
The interactive campaign was developed at Lowe, London, by creative director Matthew Bull, creatives Johan Tesch, Rikard Villard and Tim Scheibel, agency producer Espen Bekkebraten
Filming was shot by director Martin Krejci via Stink with producer Sophie Kluman and director of photography Stepan Kucera. Post production was done at Avion. Editor was Filip Malasek at Robota, Prague.
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Posted in Inspiration, TV Ads Cinema and Online Videos

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(4.85 out of 5)
Hi Duncan
Thanks for posting the trailers. They seem to have been fairly popular about the web. My personal favourite of the two is the second ‘Le Courage’ trailer – it’s pretty high impact!
Hope you don’t mind me mentioning it, but just to let you and your readers know if they are interested in the Stella Artois advertisments, we’re running a poll on our official blog to see which is the world’s favourite of the lot.
They’re all available in the L’Publicite section of the new website, http://www.stellaartois.com, including the classic ice skating priests! hehe
Take care
Thanks
Jack from the Stella Artois blog