Stella Artois Film Trailers

Two spots from Stella Artois, the reassuringly expensive Belgian beer, promoting the recently launched online site, The first trailer uses scenes from La Bouteille, the short film which hinges together the online experience. The second trailer shows scenes from Le Courage, a series of challenges that take viewers from the year 1366 through to the present. See more on the interactive site itself here at The Inspiration Room .

La Bouteille


The interactive campaign was developed at Lowe, London, by creative director Matthew Bull, creatives Johan Tesch, Rikard Villard and Tim Scheibel, agency producer Espen Bekkebraten

Filming was shot by director Martin Krejci via Stink with producer Sophie Kluman and director of photography Stepan Kucera. Post production was done at Avion Films. Editor was Filip Malasek at Robota, Prague.

  • Jack

    Hi Duncan

    Thanks for posting the trailers. They seem to have been fairly popular about the web. My personal favourite of the two is the second ‘Le Courage’ trailer – it’s pretty high impact!

    Hope you don’t mind me mentioning it, but just to let you and your readers know if they are interested in the Stella Artois advertisments, we’re running a poll on our official blog to see which is the world’s favourite of the lot.

    They’re all available in the L’Publicite section of the new website,, including the classic ice skating priests! hehe

    Take care


    Jack from the Stella Artois blog