Two spots from Stella Artois, the reassuringly expensive Belgian beer, promoting the recently launched online site, www.stellaartois.com. The first trailer uses scenes from La Bouteille, the short film which hinges together the online experience. The second trailer shows scenes from Le Courage, a series of challenges that take viewers from the year 1366 through to the present.
Click on the image below to play La Bouteille video in YouTube
Click on the image below to play Le Courage video in YouTube
See more on the interactive site itself here at The Inspiration Room .
The interactive campaign was developed at Lowe, London, by creative director Matthew Bull, creatives Johan Tesch, Rikard Villard and Tim Scheibel, agency producer Espen Bekkebraten
Filming was shot by director Martin Krejci via Stink with producer Sophie Kluman and director of photography Stepan Kucera. Post production was done at Avion. Editor was Filip Malasek at Robota, Prague.