Johnson & Johnson Australia is launching Stayfree’s new generation of Ultra Thins, a sanitary pad brand. Young women put the new product through the torture test by jumping through challenging shapes accompanied by Garage Party a track by Melbourne group Mr Jigga. (See Mr Jigga MySpace site)
Click on the image below to play the video in YouTube
The Up For Anything campaign was developed at McCann Erickson Australia by creatives Dave Heytman and Kristine Toms, in collaboration with Johnson & Johnson consumer marketing manager Phil Wohlsen and women’s health marketing manager Clare Hawken.