Stayfree Up For Anything

Johnson & Johnson Australia is launching Stayfree’s new generation of Ultra Thins, a sanitary pad brand. Young women put the new product through the torture test by jumping through challenging shapes accompanied by Garage Party a track by Melbourne group Mr Jigga. (See Mr Jigga MySpace site)

Stayfree Shapes

Click on the image below to play the video.


The Up For Anything campaign was developed at McCann Erickson Australia by creatives Dave Heytman and Kristine Toms, in collaboration with Johnson & Johnson consumer marketing manager Phil Wohlsen and women’s health marketing manager Clare Hawken.

Filming was shot by director Jeffrey Darling, with editor Adam Wills. Post production was done at Fuel VFX, Sydney. Sound was designed by Karl Richter at Level two. Media agency was Universal McCann.