Scalzo Start a Fresh Life

Fresh Life Nuts and Dried Fruit, produced by Scalzo Food Industries in Australia, has an intriguing print campaign using images of women emerging from a large egg and a cocoon suspended from a tree.

The text: “START A FRESH LIFE. It starts with a conscious decision. A resolution. A choice. To take a step in the right direction. To eat better. To live healthier. To leave the old you. And start a fresh life.

The ad encourages shoppers to pick up a box of Trailblazer Mix from Woolworths supermarkets.

Woman suspended from cocoon in Fresh Life print ad

Woman emerges from an egg in Fresh Life print ad

Credits

The Scalzo Start A Fresh Life campaign was developed at The Foundry, Melbourne, Australia, by creative director Ian Brown, art director Andrew Jones, copywriter Euguene Horat, with photography by Andreas Smetana and retouching done at Electric Art.

via Ads of the World

Neighbouring Posts

« « International Language of Viagra | Snickers Dark Brothers Upset » »

This entry was posted on Thursday, June 28th, 2007 at 9:42 am and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.