Fresh Life Nuts and Dried Fruit, produced by Scalzo Food Industries in Australia, has an intriguing print campaign using images of women emerging from a large egg and a cocoon suspended from a tree. The ad encourages shoppers to pick up a box of Trailblazer Mix from Woolworths supermarkets. The text: “START A FRESH LIFE. It starts with a conscious decision. A resolution. A choice. To take a step in the right direction. To eat better. To live healthier. To leave the old you. And start a fresh life”.
The Scalzo Start A Fresh Life campaign was developed at The Foundry, Melbourne, Australia, by creative director Ian Brown, art director Andrew Jones, copywriter Euguene Horat, with photography by Andreas Smetana and retouching done at Electric Art.