Starbucks Pass The Cheer

Starbucks continues the Pass The Cheer campaign this year with a series of animated spots, each ending with the phrase “Pass the Cheer” in English and Chinese.

Starbucks Pass the Cheer with reindeer hoof


Reindeer

A skier is caught waiting on a chairlift opposite a reindeer. He offers the deer a drink of coffee from his flask.

Click on the image below to play the video in YouTube

Penguins

A window cleaner stops outside a window with a menorah in the window. Two penguins open their window, interrupting their Hanukkah party perhaps, to offer the poor guy a red cup from Starbucks.

Click on the image below to play the video in YouTube

Bear Hug

A young girl walking in snow shoes encounters a bear in the wild. She offers him a hug while a white rabbit runs off to find a coffee.

Click on the image below to play the video in YouTube

Credits

The Pass The Cheer campaign was developed at Wieden+Kennedy, Portland, by executive creative directors Jelly Helm and Steve Luker, creative directors Danielle Flagg and Jed Alger, art director Matthew Carroll, copywriter Jen Nicolazzo, agency executive producer Ben Grylewicz and producers Sarah Shapiro and Chris Lawson.

Animation was directed by Aaron Sorenson via Laika, Portland, with executive producer Jan Johnson, producer Sally Bentley, coordinator Nasseem Moradi.

Post production was done at Mission Control. Audio post production was done at Eleven. Sound was designed by Gus Koven at Stimmung with executive producer Kelly Fuller, producer Jack Catlin, assistant sound designer Peter Lauridsen.

Music is “I love NYE” by Badly Drawn Boy, from the soundtrack of About A Boy.

I Love NYE – About a Boy (Music from the Motion Picture Soundtrack)

  • deadthevideo

    Some types of coffee contain caffeine, which can be an addictive drug. The slogan makes this sound like a drug.