STA Travel Australia‘s five day travel sale finishes today, the culmination of a sale across 90 stores. The student travel agency has promoted the sale with a series of eye-catching posters and online banners featuring dropped pants and assorted goods. The campaign was launched in Melbourne on May 8 with actors dropping their pants around their ankles, revealing their boxers.
The naughty campaign was developed at Lifelounge by creative director Daniel Pollock, art director Duro Cubrilo and photographer Liz Looker. “The campaign sits comfortably within STA Travel’s brand personality; cheap and cheeky,” said Daniel Pollock.