Speed Fit Bellies

Speed-fit in Berlin, Germany, is promoting a fitness regime for those hoping to improve muscle tone, tighten flabby skin, reduce fat and deal with cellulitis. Two print advertisements show the well oiled torsos of a man and a woman postured to suggest an unhappy face. The text: “Unhappy with the shape you’re in? Speed-fit. Work out the easy way.”

Unhappy belly in Speedfit print ad

Credits

The Speed-Fit Unhappy Belly campaign was developed at Jung von Matt, Berlin, Germany, by copywriters Carmen Riemer and Jan Harbeck, art directors Chantal Ehrensperger and David Mously, with photographer Robin K, Hamburg.

Via Zed at Advert Eyes and and Ivan at Ads of the World

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This entry was posted on Tuesday, October 2nd, 2007 at 1:40 pm and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.