Speed-fit in Berlin, Germany, is promoting a fitness regime for those hoping to improve muscle tone, tighten flabby skin, reduce fat and deal with cellulitis. Two print advertisements show the well oiled torsos of a man and a woman postured to suggest an unhappy face. The text: “Unhappy with the shape you’re in? Speed-fit. Work out the easy way.”
The Speed-Fit Unhappy Belly campaign was developed at Jung von Matt, Berlin, Germany, by copywriters Carmen Riemer and Jan Harbeck, art directors Chantal Ehrensperger and David Mously, with photographer Robin K, Hamburg.