Save Our Selves, The Movement for a Climate in Crisis, is growing public awareness of climate change with a 60 second television advertisement featuring humans and animals joining in a chant, dot dot dot, dash dash, dot dot dot. The SOS movement, linked with the Live Earth concerts planned for July, is rolling out an advertising campaign this month to build support for a global awareness and response to environmental crisis.
Most of the ad is focused on an outdoor stage. An actor with an animal mask opens the spot by tapping the morse code for SOS into a microphone. He’s followed by a fur-clad child blowing into a whistle, a tap dancer, a children’s choir, a string quartet, mirror-holding teenagers, penguins, a monkey, a marching band, North American Indians, a dog, a sitarist, kettle drummers, opera diva, Aboriginal dancer, puppet, break dancer, pantomime artists, a semaphore flag waver, and a basketballer. Over the sixty seconds the weather changes to the point that it’s no longer possible to film. It’s all over when the singing fat lady runs off the set.
The voiceover: “It’s time to save ourselves. A movement for a climate in crisis.”
Click on the image below to play the video in YouTube
The SOS Movement for A Climate In Crisis was developed at Y&R Chicago, by global CEO Hamish McLennan, managing partner/CEO Kary Mcllwain, EVP/CCO/managing partner Mark Figliulo, SVP/creative directors Jon Wyville and Dave Loew, SVP/director of production Matt Bijarchi, and senior producer David Fisher.
Filming was directed by Frank Budgen via Gorgeous Enterprises and Anonymous Content, with executive producer/head of commercials Dave Morrison, head of production Sue Ellen Clair and executive producer Cassie Hulen.
The spot was edited by Angus Wall and Brad Waskewich at Rock Paper Scissors, Los Angeles, with executive producers Linda Carlson and Carol Lynn Weaver.
Music and Sound Design was done at Human Worldwide, New York.
From the Save Our Selves/Live Earth site
SOS-Save Our Selves is designed to trigger a mass-scale movement to combat our climate crisis. Our climate crisis affects everyone, everywhere. That’s who SOS is aimed at. The magnitude of the climate crisis makes it so that only a global response can begin to address it. SOS asks all people to Save Our Selves because only we can. SOS is more than a distress call. The most important part is how people respond. As we move forward, SOS will not only issue the call, but will provide the solutions individuals, corporations, governments and the world can use in answering it.
SOS will reach people in every corner of the planet through television, film, radio, the Internet and through Live Earth, which will bring together more than 150 of the world’s top musicians for 24-hours of music from 7 concerts across all 7 continents. Live Earth alone will engage an audience of more than 2 billion people. That audience, and the proceeds from the concerts, will create the foundation for a new, multi-year global effort to combat the climate crisis led by Vice President Al Gore.
SOS was founded by Kevin Wall, an Emmy Award-winning producer whose career has ranged from helping produce more than 300 concerts for artists like Bob Dylan to serving as Worldwide Executive Producer of Live 8, which brought together one of the largest audiences in history to combat poverty. He is the CEO of Control Room, which produces and distributes live music concerts on the Internet, radio, television, mobile phones, at retail stores and in theaters. Wall was Vice-Chairman of a global Internet consulting firm, where he led the strategic acquisition and organization of 42 companies to build a venture with 3,000 employees and 38 offices. He is a co-founder of a venture capital fund currently invested in the semiconductor, software and convergence sectors.