Soroptimist Women Against Violence

Soroptimist of Malaysia launched a Women Against Violence advertising campaign that has won awards around the world. Soroptimist International is a worldwide organisation for women in management and the professions with 92,000 members in over 3,000 clubs in 125 countries. It is a global voice for women working through Awareness, Advocacy and Action. “Soroptimist” is derived from two Latin words, “soror” meaning sister and “optima” meaning best It stands for “women at their best helping others to be their best”.

Bullets in Soroptimist print advertisement


A man invents the flintlock. A man invents the revolver. A man invents the repeating rifle. A man invents the rapid firing machine gun. A man invents the automatic rifle. A man invents the tommy gun. A woman invents Kevlar bulletproof vests. (Stephanie Kwolek and and Herbert Blades created the fiber in 1965.)

Warships in Soroptimist print advertisement

A man invents the wooden warship. A man invents the wooden submarine. A man invents the frigate warship. A man invents the man of war. A man invents the Nautilus submarine. A man invents the self propelled torpedo. A woman invents the life raft.

Crosses in Soroptimist print advertisement

A man starts the Wars of the Three Henries. A man starts the Wars of the Three Kingdoms. A man starts King Philip’s War. A man starts the Yamasee War. A man starts the Seven Year War. A man starts the Crimean War. A woman starts modern nursing. (Florence Nightingale)

Credits

The Soroptimist campaign was developed at Y&R Malaysia, Kuala Lumpur, by creative directors Rowan Chanen and Edward Ong, creative director/copywriter Leigh Reyes, art director/illustrator/copywriter Trisha Uy, art director Ted Royer, illustrators Michael Fallarme and Derrick Periodico, and print producer Ariel Bautista.

Photographer was Raul Montifar, with Raul Montifar Photography, Makati City.

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