Sony Australia’s been piggy backing on Apple’s “Get A Mac” campaign, suggesting a third category: the Non PC PC. Print advertisements lead to a microsite for the Sony Vaio, complete with inane flash interaction. A businessman in glasses waves to say “I’m a PC”. A twenty-something creative type in jeans stands, hands in pocket, to say “I’m a Mac”. A teenage girl with dyed hair and trendy clothes and accessories says, “I’m a Vaio”. In contrast to the black non-serif type used for the two men, the Vaio girl has her words in a green hand written note.
“The VAIO C series proves that performance doesn’t have to come at the expense of style. The C15′s got enough specs to impress the guy on the left – Intel® Centrino® Duo Mobile Technology with Intel® Core 2 Duo processors, built in LAN 802.11 wireless connectivity, a DVD +/- RAM Writer and S-Video out to connect straight to your TV. What’s more, it runs a stack of programs that arent’ designed for the guy in the middle. With looks to kill, 5 cool colours and matching accessories, the VAIO C15 is available for just $1,999 RRP. Why be boring? sony.com.au/iamvaio”