Sony Playstation 2 Goes Surreal

Sony promoted the Playstation 2 in France with this set of surreal print advertisements. A woman’s body parts become extensions in ‘Spring’. Bodies explore sensual excitement in ‘Bodies’. There is no direct correlation with the PS2 – it’s more a matter of providing a Dali-like piece of art and inviting people to make their own connections.

Credits

This campaign was developed at TBWA, Paris, Boulogne-Billancourt, by creative director Erik Vervroegen, art directors Cedric Moutaud, Eve Roussou, Emmanuel Courteau, copywriters Xander Smith, Daniel Perez, Matthew Branning, art buyer Barbara Chevalier and photographer Marc Da Cunha Lopes.