Sony connected the portable stereo with a humorous TV ad, ‘Life Like Sound’, featuring a guy (Gary Boulter) who’s worked out how to use lawnmower sound effects to help him admire the beauty over the fence. A bronzed woman lies down in the sun, in the privacy of her own back yard, sunglasses and sun cream applied. The lawnmower over the hedge starts up and the neighbour walks past once, again, and again.
Click on the image below to play the video in YouTube
The Sony Lawnmower spot was developed at TBWA\Singapore by creative directors Robert Kleman & Marcus Rebeschini (now associate creative directors at TBWA\Chiat\Day New York).
The Lawnmower ad won a Bronze Award at the 2006 Asia Pacific Adfest and was shortlisted in the 2006 Clio Awards.