Sony is promoting the Handycam in Australia as the ideal way to capture memories for the future, in Kiss, a TV advertisement. A young woman and man share a passionate kiss. As the camera moves around the couple we see the woman gradually aging, while the young man stays the same age. By the end of the shot she is old enough to be his mother. “So clear, the memory never fades”.
Click on the image below to play the Kiss video in YouTube
The Sony Cybershot Kiss TV ad was developed at Saatchi & Saatchi Australia, Sydney by executive creative director David Nobay, senior copywriter Steve Jackson, senior art director Vince Lagana, senior agency producer Bill Doig.
Filming was directed by Garth Davis via Exit Films, Melbourne, Australia, with producer Karen Sproul, director of photography Jac Fitzgerald, production designer Elizabeth Mary Moore and editor Scott Gray.
Sound was designed at Nylon Studios.