Sony Cybershot You Are What You Shoot

Sony is promoting Cyber-shot T20 and T100 digital cameras in a series of TV ads featuring people with photographs for heads. We see the connection between photographic subjects and personalities in a subway, a busy street, sidewalk, park as people take photographs, roller skate, carry pets, part ways or attempt to build friendships. The tagline, “You Are What You Shoot”.

Woman carries dog photo in Sony Cybershot ad

Click on the image below to play the video.


The ‘You are what you shoot’ campaign was developed at Fallon, London, by creatives Chris Bovill and John Allison, creative director Juan Cabral and agency producer Jo Charelsworth.

Filming was directed by Swedish directing collective Stylewar via Stink, London, with director of photography Jallo Faber, executive producer Blake Powell and producer Mungo Maclagan.

Post production was done at Swiss International, Stockholm.