Sony is promoting Cyber-shot T20 and T100 digital cameras in a series of TV ads featuring people with photographs for heads. We see the connection between photographic subjects and personalities in a subway, a busy street, sidewalk, park as people take photographs, roller skate, carry pets, part ways or attempt to build friendships. The tagline, “You Are What You Shoot”.
Click on the image below to play the video in YouTube
The ‘You are what you shoot’ campaign was developed at Fallon, London, by creatives Chris Bovill and John Allison, creative director Juan Cabral and agency producer Jo Charelsworth.
Post production was done at Swiss International, Stockholm.