Sony Australia is promoting the Sony Cybershot camera with a simple effects-driven TV ad featuring a man sitting on a bench who’s been neatly cut into two. The super: “The Sony Cybershot thinks so you only need your creative side”, is connected with the Australian Sony Cybershot website.
Click on the image below to play the video in YouTube
The Sony Cybershot Cut TV ad was developed at Saatchi & Saatchi Australia, Sydney by executive creative director David Nobay, senior copywriter Steve Jackson, enior art director Vince Lagana, senior agency producer Bill Doig.
Sound was designed at Nylon Studios.
Post production, 3D effects and Flame work was done at Fuel, Sydney, where VFX were supervised by Dave Morley and produced by Anne Miles and Dave Kelly.