Sony Cybershot Camera Cut to Creative Side

Sony Australia is promoting the Sony Cybershot camera with a simple effects-driven TV ad featuring a man sitting on a bench who’s been neatly cut into two. The super: “The Sony Cybershot thinks so you only need your creative side”, is connected with the Australian Sony Cybershot website.

Two sides in Sony Creative Side TV Ad

Click on the image below to play the video.


The Sony Cybershot Cut TV ad was developed at Saatchi & Saatchi Australia, Sydney by executive creative director David Nobay, senior copywriter Steve Jackson, enior art director Vince Lagana, senior agency producer Bill Doig.

Filming was directed by Garth Davis via Exit Films, with producer Karen Sproul, director of photography Jac Fitzgerald, production designer Elizabeth Mary Moore and editor Scott Gray.

Sound was designed at Nylon Studios.

Post production, 3D effects and Flame work was done at Fuel, Sydney, where VFX were supervised by Dave Morley and produced by Anne Miles and Dave Kelly.

Right side in Sony Creative Side TV Ad