Something Juicy For The Ladies
7 Eleven is promoting its range of frozen Slurpee® Juices in Australia with a set of racy posters aimed at female customers. Three male models pose with the 25 % juice drinks, in a bunny suit, wrapped around a pole, and wearing a maid’s apron. 7-Eleven has been selling the Slurpee brand in the United States since the mid 1960s – see more on the drink at www.slurpee.com
The campaign was developed at Leo Burnett, Melbourne, by creative director Jason Williams, copywriter Andrew Woodhead, art director Richard Walker, production manager Gary Arnas, and photographer Chris von Menge.