Something Juicy For The Ladies
7 Eleven is promoting its range of frozen Slurpee® Juices in Australia with a set of racy posters aimed at female customers. Three male models pose with the 25 % juice drinks, in a bunny suit, wrapped around a pole, and wearing a maid’s apron. 7-Eleven has been selling the Slurpee brand in the United States since the mid 1960s – see more on the drink at www.slurpee.com
Credits
The campaign was developed at Leo Burnett, Melbourne, by creative director Jason Williams, copywriter Andrew Woodhead, art director Richard Walker, production manager Gary Arnas, and photographer Chris von Menge.
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Posted in Inspiration, Print Press Posters Billboards
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(4.92 out of 5)
“Fer the ladies”, yeah right! The kind that drink 42 Below vodka perhaps?
come to me bunny man!
Wow. This is a really offensive ad to men AND women alike. Are people trying to say that women crave all that is juicy man flesh and is that all we are to the men? That this role reversal from women to men is career paths that are actually degrading to women but juicy for men. Juicy ? No, not in the sense that they’re trying to say. Juicy in the sense of gossip that offends and manipulates.
these ads are disgusting, they’re offensive to women saying that they are these things, playboy bunny waitresses, strippers and sexy maids, they’re all in a way sex toys for men! these ads then go to reverse these roles and make the men become the sex toys to women!!! its absolutely disgusting, and who really wants to look at a guy in short pants that are too tight and too defining in a particular area!!! are these ads selling slurpy’s or sex???
these ads are one of the worst i’ve seen ever! it’s shocking that they would actually put these in a magazine for teenagers. It’s seriously offensive towards BOTH men and women because its almost literally saying that men would do anything for money and women. And it’s saying that all women want is hot, buff men. Not only that, it’s percieving men as just sex objects and nothing more.
Wow. These ads are cool! I want be that awesome slurpee, oh, yummy
men are sex objects you idiots. gosh
has anyone here ever drank a slurpee ?
These ads are extremely offensive, and anyone laughing should be ashamed! Also, anybody using anyone else’s name is just as bad. How immature.
not quite as tempting as rusty spoons, but comes close.
‘Bout time we were given the opportunity to ogle man flesh the same way they ogle us. I approve. Bring on the man slaves, let them lick my poo-encrusted bovver boot. Yum…
Stupid.
And I find nothing attractive about these men.
unbelievable!!! instead of raising our respect for women and making women equal to men, we are now demeaning women and men too, just to make more money! Hello wake up people (and the advertising community especially)!! This is not bettering our world, we look like fools. And even if we start to degrade men like women, women will continue to be second class citizens compared to men in our society. Reality check, there are more ads, playboys and naked pictures of women and girls or there than men.
I wish I was one of the guys…