Women Run for the Cure in Canada

The Canadian Breast Cancer Foundation promoted the annual CIBC Run for the Cure (held throughout Canada on September 30) with a series of print advertisements showing the connection between those who were running in person and those who were running in spirit. “Some women run it every year”. Three three print ads “Spirit Mom and Daughter”, “Spirit Family” and “Spirit Co-Workers”. CIBC (Canadian Imperial Bank of Commerce), is the title sponsor of the Run for the Cure campaign.

Mother and daughter run together in spirit at CIBC run for the cure

A family runs together in spirit at CIBC run for the cure
Coworkers run together in spirit at CIBC run for the cure


The campaign was developed at Cundari Group, Toronto, by creative director Fred Roberts, art director Mike Dietrich, copywriter Tim Das, photographer Chris Gordaneer and media director Anne Wood.

  • http://www.confidentialpleasures.com JC

    Women are strong and they will fight for what they think is right even if they know it will beat them just for the chance that it may bring the world one step closer to a cure. My thanks to those women who have undergone new or experimental treatments so that we may disover what works and what doesn’t. We are closer everday and we should never give up.