Women Run for the Cure in Canada
The Canadian Breast Cancer Foundation promoted the annual CIBC Run for the Cure (held throughout Canada on September 30) with a series of print advertisements showing the connection between those who were running in person and those who were running in spirit. “Some women run it every year”. Three three print ads “Spirit Mom and Daughter”, “Spirit Family” and “Spirit Co-Workers”. CIBC (Canadian Imperial Bank of Commerce), is the title sponsor of the Run for the Cure campaign.