Snickers Dark Brothers Upset

Masterfoods presents Snickers Dark as the snack food of preference for soccer moms in this humorous TV advertisement. Two emotionally challenged soccer-playing brothers run up to their mother to discover her eating Snickers Dark. She’s enjoying the dark chocolate on the outside. The brothers are crestfallen. She’d always told them it was what was in the inside that mattered most. “No”, she replies. Crushed, the boys resist bursting into tears, punch each other, and return to their game.

Snickers Dark Brothers

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The Snickers Dark Brothers ad was developed at TBWA/Chiat/Day, New York, by executive creative director Gerry Graf, group creative directors Scott Vitrone, Ian Reichenthal, copywriter Daniel Giachetti, art director John Clement, agency producer Lora Schulson.

Filming was directed by Jim Jenkins via recently established production house O Positive Films, with director of photography Toby Irwin, executive producer Ralph Laucella and line producer Marc Grill.

Editors were Gavin Cutler and Erik Laroi at MacKenzie Cutler Editorial, New York, with executive producer Melissa Miller and sound designer Lewis Herrin. Colorist was Tim Masick at Company 3. Online Editor was Jim Hayhow at Schmigital. Sound was mixed by Philip Loeb at Sound Lounge, New York.