Sneaker Freaker Magazine

Sneaker Freaker Magazine, an international magazine based in Melbourne, Australia, is promoting its tenth issue with a series of print advertisements celebrating obsession with sneaker fashion. A front door peephole reveals that sneakers are more important than faces here. A skateboard is placed to reveal corridor mirrors at sneaker level. A coffin viewer appears to be more interested in the sneakers worn by the deceased than his face.

Coffin viewers in Sneaker Freaker print ad

Skateboard and mirrors in Sneaker Freaker print ad
Peephole in door in Sneaker Freaker print ad


The Sneaker Freaker campaign was developed at DDB, Sydney, by executive creative director Matt Eastwood, creative director Steve Back, creatives Ant & Alex, with photographer Mat Baker and retoucher Dennis Monk.