Comments on: Smoking Doubles Your Risk Of Stroke http://theinspirationroom.com/daily/2007/smoking-doubles-your-risk-of-stroke/ Advertising creativity from around the world Sat, 21 Nov 2009 20:58:43 +1000 http://wordpress.org/?v=2.8.6 hourly 1 By: Ian Mack http://theinspirationroom.com/daily/2007/smoking-doubles-your-risk-of-stroke/comment-page-1/#comment-5860 Ian Mack Sat, 09 Jun 2007 13:46:12 +0000 http://www.duncans.tv/2007/smoking-doubles-your-risk-of-stroke#comment-5860 Smoking is a dire subject, but the various TV advertising campaigns address it with quasi-science and blanket claims of good health after you quit. My Dad gave up smoking when he was 48, but died of lung cancer aged 86. When I gave up, I had endless dental problems. My dentist said this was a typical end result of quitting smoking. Digging to the heart of the matter, quitting depends eventually on the personal determination of the former smoker. The ad campaigns provide science but not the necessary, underlying, pivotal motivation. Maybe the ads need less science and more emphasis on human factors. Smoking is a dire subject, but the various TV advertising campaigns address it with quasi-science and blanket claims of good health after you quit.

My Dad gave up smoking when he was 48, but died of lung cancer aged 86. When I gave up, I had endless dental problems. My dentist said this was a typical end result of quitting smoking.

Digging to the heart of the matter, quitting depends eventually on the personal determination of the former smoker. The ad campaigns provide science but not the necessary, underlying, pivotal motivation.

Maybe the ads need less science and more emphasis on human factors.

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