RTA, the New South Wales road safety organisation, has released a follow up to the Australian Pinkies TV ad, this time with the frenetic pace associated with young male drivers. “Like gassing her up? Like getting it hectic? Like putting the pedal to the metal? Well speedsters have we got something for you! New extra extra small condoms!” The text: “Speeding – no one thinks big of you”.
Click on the image below to play the video in YouTube
The small condoms ad was developed at Clemenger BBDO, Sydney, by art directors Baz Baker and Pic Andrews, copywriter Chris Pearce, and agency producers Denise McKeon and Laura O’Connor, account managers Anne Gibson and Sarah Regan. Account planners were Gillian McNaughton and Taz Bareham.