AIDES, the French AIDS organisation, used a spider and a scorpion in 2004 to get AIDS on the visual agenda. Two print advertisements show sexual liaisons between a man and a scorpion and between a woman and tarantula. “Sans preservant, c’est avec le sids que vous fait l’amour”. Without precautions, it’s with AIDS that you’re making love”.
Credits
This campaign was developed at TBWA, Paris, by creative director Erik Vervroegen, art director Cedric Moutaud, copywriter Guillaume Chifflot, photographer Dimitri Daniloff, and retoucher Christophe Huet.
Critics have panned the campaign, concerned that the victims of AIDS may be stigmatized as monsters.
That’s funny… c’est drole hahahaha
cé formidable
I think it’s really hot, but what was I supposed to learn?
It’s used to scare people, because a sex with a scorrpion and tarantula would be unsafe, don’t you se symbolic meaning
i dont belive dat human can hav sex with monsters………so its a LIE
this is rather amazing and sounds unreal that a man slept with a scorpion and on the other hand a woman slept with a tarantula.
come on guys… you are not getting it…
they are trying to say that unsafe sex is just like having love with these dangerous creatures…
i agree.
nice symbology.
Great campaign, really original and eye-catcher.
this may be a stupid question… but does anyone know what the poster of the blindfolded man hanging on the wall of the man’s apartment is?
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