AIDS Scorpion and Spider

AIDES, the French AIDS organisation, used a spider and a scorpion in 2004 to get AIDS on the visual agenda. Two print advertisements show sexual liaisons between a man and a scorpion and between a woman and tarantula. “Sans preservant, c’est avec le sids que vous fait l’amour”. Without precautions, it’s with AIDS that you’re making love”.

Man makes love to a scorpion in AIDS print advertisement from France

Woman makes love to a spider in AIDS print advertisement from France

Credits

This campaign was developed at TBWA, Paris, by creative director Erik Vervroegen, art director Cedric Moutaud, copywriter Guillaume Chifflot, photographer Dimitri Daniloff, and retoucher Christophe Huet.

Critics have panned the campaign, concerned that the victims of AIDS may be stigmatized as monsters.

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Location France (France)

10 Responses to AIDS Scorpion and Spider

  1. Dazu says:

    That’s funny… c’est drole hahahaha

  2. housin says:

    cé formidable

  3. Karim says:

    I think it’s really hot, but what was I supposed to learn?

  4. Stefan says:

    It’s used to scare people, because a sex with a scorrpion and tarantula would be unsafe, don’t you se symbolic meaning

  5. tovcy says:

    i dont belive dat human can hav sex with monsters………so its a LIE

  6. odereghi says:

    this is rather amazing and sounds unreal that a man slept with a scorpion and on the other hand a woman slept with a tarantula.

  7. Tariq Memood Shaikh says:

    come on guys… you are not getting it…
    they are trying to say that unsafe sex is just like having love with these dangerous creatures…
    i agree.
    nice symbology.

  8. Great campaign, really original and eye-catcher.

  9. rebecca says:

    this may be a stupid question… but does anyone know what the poster of the blindfolded man hanging on the wall of the man’s apartment is?

  10. Pingback: Things that go bump in the night … HIV and Fear-based messaging | Positive Women's Network

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