Sky Television is promoting Fresh TV, its adult entertainment channel, with a series of print and online posters, full of double entendres. The tagline, “Think Filthy, Think Fresh”, takes people to the web site, www.thinkfilthy.co.nz, where viewers can take their own pub quiz in the quest for free content.
The Sky Television Fresh TV campaign was developed at DDB New Zealand by executive creative director Toby Talbot, deputy creative directors Bridget Short and Regan Grafton, interactive senior art director Chris Jones, with photographer Mat Baker and retoucher The Doctor. Stills producer was OptNZ.
via Ads of the World