Skoda Sand Car on Sydney beach

Skoda has launched an Australian television campaign using a team of internationally acclaimed sand sculptors to create a Skoda Octavia made of sand. The life-size sand car, complete with its own engine and dashboard, took the team over five days to build at Sydney’s Palm Beach, and used over 60 tons of sand. The stunt and its associated ad continue the spirit of the Skoda UK advertising campaign in which a Skoda Fabia car was made out of cake.

Skoda sand car


Click on the image below to play the video in YouTube

“We needed to find a way of communicating the craftsmanship, design of Skoda cars and the brand’s arrival in Australia in a simple and clever way. We think we have nailed it and are looking forward to the final result,” said Matthew Wiesner, head of Skoda.

Credits

The Skoda Sand Car campaign was developed at The Works, Sydney, by creative director Kevin Macmillan, business director Justine Rosen, business manager Renee Small, art director Kevin Tierney, copywriter Ben Coverdale. Filming was shot by director Kevin Macmillan and producer Craig Bolles at Mosaic Films.

Media agencies were Fusion Strategy and Mediacompete.

Behind the scenes at YouTube

Click on the image below to play the video in YouTube

See more at Skoda Australia.

  • tuti

    what was the music used in the ad?? thanks

  • judi

    i would like to know also please

  • http://www.monash.edu.au Diane

    My 15 month old dances to the music in this ad!

    He LOVES it! PLEASE tell us what the title of this tune is and where we could possibly get it?

    Diane

  • richard Gray

    A great commercial. I love the music. Could you please give me more information, title, artist etc.

    Regards,

    Richard

  • ashi

    can i also no the music plz!
    thx x

  • Alan

    Very ‘happy’ ad, great to see. Am sure I’ve heard the music before. Can you let me know where it’s from. Many thanks

  • Paul R

    Hi Guys if you want the Skoda music is can be downloaded from the skoda website:

    http://www.skoda.com.au/downloads/SkodaMusic.mp3

    Have fun I have it as my ring tone!!!

    Regards,
    Prawad

  • http://skoda.com.au Yvonne

    Trying to find name of the music played and is it a clarinet instrument?? Thanks

  • http://skoda.com.au Yvonne

    is clarinet instrument in catchy Skoda ad? What is name of tune, please

  • Kurt

    I love the song in your ad. I would love to know what its called

  • Kurt

    Hi, i play the clarinet and was wondering whether you could email me the sheet music for the song

  • dasza

    hi all the song as no name it was made just for the ad’ how ever i can send it to yo by email

  • nick

    hi let me know if ya want the music

  • Yvonne

    Nick….please will you send me the music to the Skoda ad. What instrument is playing, please? Thanks

  • Rachael

    Hi Nick. Can you please send me the music for the Skoda sand ad. I couldn’t find it through the website as suggested above.
    Thanks in advance!
    Rach