Skins She Wears

Skins, the Australian sportswear manufacturer, is promoting the Skins She range with an advertising campaign appealing to the competitive female ego.

“Men will love you. Women will hate you. Lucky you’re not a lesbian.”

Get a body to die for and watch women queue up to help with your funeral arrangements.

There’s a sport called complete and utter bitch. Become the world champ.

Credits

The Skins For Her campaign was developed at The Furnace, Sydney, by executive creative director Rob Martin Murphy, art directors Paul Fenton, Luke Duggan, copywriter Andrew Allsop, photographer Marc Debnam and typographer Greg Boulting.