The Sierra Mist comedy team, the Mist Takes, feature in three new TV advertisements shown during the SuperBowl XLI, 2007. Three commercials, “Karate”, “Combover” and “Hospital Beds” provide a comic approach to the drink.
Sierra Mist Karate
Michael Ian Black plays the black belt leader of a karate class. Jim Gaffigan plays the part of a novice martial artist. Also in the class are Nicole Johnson, Eliza Coupe, Tracey Morgan and Guillermo Diaz.
Black: OK. Someone tries to take your Sierra Mist. What do you do?
Gaffigan: Grab his wrist.
Gaffigan: Ask him to grab your wrist.
Johnson: Pull their shoulders out of their sockets.
Black: Not exactly…
Morgan: You don’t want to know brother…
Black: Can you be more specific?
Coupe: Smash them in the face with a lamp?
Black: People – your Sierra Mist looks icy cold and refreshing to those bad guys and when they reach forward what do you do?
Gaffigan: Oh oh coach! You go, “Get out of here!!!!”
Black: Are you registered for this class?
Click on the image below to play the Karate video in YouTube (HD)
Sierra Mist Combover
Black: Hey Ted I’m going to have to let you go.
Gaffigan: It’s the beard combover isn’t it.
Black: Yeah – it really makes it hard to trust your decision-making ability.
Gaffigan: What if I start drinking Sierra Mist…
Click on the image below to play the Combover video in YouTube (HD)
Sierra Mist Hospital
Jim Gaffigan plays the part of a hospital patient, desperately thirsty for his drink of Sierra Mist. Standing by the bed is a nurse (Nicole Johnson) holding his drink by his mouth. She’s distracted by her conversation with a male colleague (Guillermo Diaz)
Did I tell you Barbara said to me? She told me I needed to shave my moustache!
You’re kidding me?
Yes! I mean in front of everybody like I don’t have any feelings or something. So I told her, you know what, I don’t like your synthetic hair! It’ll catch fire and endanger the patients. OK. So she needs to quit with it…. (she takes a sip for herself) This is pretty good!
I love that Sierra Mist!
Just take this bottle. He don’t want it.
Are you sure?
Click on the image below to play the video in YouTube (HD)
The Sierra Mist campaign was developed at BBDO, New York, by chief creative officer David Lubars, chief creative officer/copywriter Bill Bruce, art director Doris Cassar, executive producer Hyatt Choate, senior producer Amy Wertheimer, and executive music producer Loren Parkins.
Production company Dogmatic is looking after distribution of the Sierra Mist spots and hosts Sierra Mist Karate and Hospital in Windows Media and Quicktime formats.