Siemens Technopower Sound & Silence Vacuum Cleaner is promoted as the quietest vacuum cleaner in its class in a series of three award-winning print ads, Chess World Championship, Opera and Wedding. Each ad has a cleaning lady vacuuming in a setting demanding silence, with the text, “Technopower sound & silence. Siemens: The future moving in.”
The Siemens campaign was developed for Bosch und Siemens Hausgeräte at Scholz & Friends, Hamburg by creative directors Stefan Setzkorn, Silke Schneider and Gunnar Loeser, copywriters Johan H. Ohlson and Alexander Schierl, and art directors Axel Schilling and Marc Ebenwaldner. Photographers were Hiepler/Brunier. Post production was done at Metagate, Hamburg.
The campaign won awards at the Art Directors Club Germany (bronze), Art Directors Club New York (merit), and gold at the Golden Award of Montreux.