Shire Skin Cancer Clinic Watch How A Thousand Australians Die Every Year

Australia’s Shire Skin Cancer Clinic murals are popping up online at the moment. Skin cancer is a cause for concern in Australia, particularly right now with the summer days becoming longer and longer. The murals were placed at a swimming pools and surf clubs in 2001 and left to the mercies of the scorching sun. Regular bathers were invited to “watch how a thousand Australians die every year”.

Shire Skin Cancer Clinic Mural at Swimming Pool

Credits

The Shire Skin Cancer Clinic mural campaign was developed at Colenso BBDO Auckland by art directors/copywriters Leo Premutico and Guy Rooke, creative director Mike O’Sullivan, illustrator/3D modellers Guy Hastings and Antonella Macioloi.

The campaign won a silver award at the AWARD awards in 2001 and a gold at the CCANZ awards in 2002.

via Adverbox

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This entry was posted on Saturday, April 21st, 2007 at 6:30 pm and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.