Australia’s Shire Skin Cancer Clinic murals are popping up online at the moment. Skin cancer is a cause for concern in Australia, particularly right now with the summer days becoming longer and longer. The murals were placed at a swimming pools and surf clubs in 2001 and left to the mercies of the scorching sun. Regular bathers were invited to “watch how a thousand Australians die every year”.
The Shire Skin Cancer Clinic mural campaign was developed at Colenso BBDO Auckland by art directors/copywriters Leo Premutico and Guy Rooke, creative director Mike O’Sullivan, illustrator/3D modellers Guy Hastings and Antonella Macioloi.
The campaign won a silver award at the AWARD awards in 2001 and a gold at the CCANZ awards in 2002.