Shire Skin Cancer Clinic Watch How A Thousand Australians Die Every Year

Australia’s Shire Skin Cancer Clinic murals are popping up online at the moment. Skin cancer is a cause for concern in Australia, particularly right now with the summer days becoming longer and longer. The murals were placed at a swimming pools and surf clubs in 2001 and left to the mercies of the scorching sun. Regular bathers were invited to “watch how a thousand Australians die every year”.

Shire Skin Cancer Clinic Mural at Swimming Pool


Shire Skin Cancer Clinic Mural at Swimming Pool

Shire Skin Cancer Clinic Mural at Swimming Pool

Shire Skin Cancer Clinic Mural at Swimming Pool

Shire Skin Cancer Clinic Mural at Swimming Pool

Shire Skin Cancer Clinic Mural at Swimming Pool Shire Skin Cancer Clinic Mural at Swimming Pool
Shire Skin Cancer Clinic Mural at Swimming Pool Shire Skin Cancer Clinic Mural at Swimming Pool

Credits

The Shire Skin Cancer Clinic mural campaign was developed at Colenso BBDO Auckland by art directors/copywriters Leo Premutico and Guy Rooke, creative director Mike O’Sullivan, illustrator/3D modellers Guy Hastings and Antonella Macioloi.

The campaign won a silver award at the AWARD awards in 2001 and a gold at the CCANZ awards in 2002.