SGIC Fiercely Competitive

Australian insurance company SGIC (State Government Insurance Commission) has launched an advertising campaign encouraging viewers to call for a quote on the basis of the fiercely competitive nature of their employees. In “Marlin” an SGIC office worker goes to great lengths attempting to outsize his opponent. In “Handshake”, Tom of SGIC’s motor insurance team is introduced to Greg who has started today. The handshake becomes fiercely competitive.

Marlin in SGIC television commercial

Click on the image below to play the Marlin video.

Click on the image below to play the Handshake video.


The SGIC Fiercely Competitive campaign was developed at JAM, Adelaide by creative director Jim Robinson, art director Becq Hinton, copywriter Andrew Bensley, and agency producer Heather McBride.

Filming was shot by director Eden Diebel via 8 Commercials.

Filed under: Commercials, SGIC

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