SGIC land fiercely competitive Marlin and Handshake Insurance

Australian insurance company SGIC (State Government Insurance Commission) has launched an advertising campaign encouraging viewers to call for a quote on the basis of the fiercely competitive nature of their employees.

Marlin in SGIC television commercial

Marlin

An SGIC office worker goes to great lengths attempting to outsize his opponent.

Click on the image below to play the video in YouTube

Handshake

Tom of SGIC’s motor insurance team is introduced to Greg who has started today. The handshake becomes fiercely competitive…

Click on the image below to play the video in YouTube

Credits

The SGIC Fiercely Competitive campaign was developed at JAM, Adelaide by creative director Jim Robinson, art director Becq Hinton, copywriter Andrew Bensley, and agency producer Heather McBride.

Filming was shot by director Eden Diebel via 8 Commercials.

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This entry was posted on Thursday, October 11th, 2007 at 7:00 am and is filed under Inspiration, TV Ads Cinema and Online Videos. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.