The San Diego Zoo Lion Camp is an attraction that even the zebras enjoy visiting, from the outside. This zebra, however, hasn’t discovered how safe the enclosure will be to visitors. The print advertisement below is associated with a television advertising campaign in which the very nervous zebra admires the lion from behind the safety glass.
Click on the image below to play the Safety Glass video in YouTube (HD)
The San Diego Zoo Lion Camp campaign was developed at M&C Saatchi, Sydney and Los Angeles, by creative directors Tom McFarlane (Sydney) and Martin Dix (LA), art director Graham Johnson (Sydney), copywriter Oliver Devaris (Sydney), account executives Huw Griffith, Tom Richards, Troy Gorczyca and Cath Bosson. Photography is provided by Ken Bohn, staff photographer at San Diego Zoo.
Operated by the Zoological Society of San Diego, the San Diego Zoo’s Wild Animal Park is an expansive wildlife sanctuary that is home to more than 3,500 animals representing more than 400 species. Its renowned botanical collection represents 3,500 species and 1.5 million specimens.