Samaritans, the UK telephone counseling service, launched a print and billboard advertising campaign over winter (November 2006 – March 2007) using doodle art to remind young people (16-25 years old) of the unspoken thoughts that could be talked through with a confidential listener. Sarah Shillito, Senior Manager of The Vodafone UK Foundation which supports the campaign said: We are proud that The Vodafone UK Foundation’s partnership with Samaritans is helping the charity’s ongoing communication with young people. The success of Samaritans’ email service proves that technology has an important role to play in reaching vulnerable young people, especially young men.”
The Samaritans Doodle winter campaign was developed at Lunar BBDO, London, by creative director/copywriter Ben Kay, creative director/art director Daryl Corps, art directors/copywriters Oli Kellett, Alex Holder.
See our post on the Samaritans Doodle television campaign.