The Salvation Army in South Africa worked with Leo Burnett to highlight the harsh realities of human trafficking. They developed a hard hitting idea that put children on sale in fashion boutique windows. The message emphasizes the tragedy of putting a price tag on human life. The text: “Human trafficking is a serious crime. Help us end the exploitation”.
The human trafficking campaign was developed at Leo Burnett, Johannesburg, by creative director Vanessa Pearson, art director/typographer/prop stylist Alan Marks, copywriter/prop stylist Nicole Solarsh. Photography was by Graham Kietzman via Planet KB Studio. Retoucher was Peter Sunshine.