Salvation Army Challenges Human Trafficking

The Salvation Army in South Africa worked with Leo Burnett to highlight the harsh realities of human trafficking. They developed a hard hitting idea that put children on sale in fashion boutique windows. The message emphasizes the tragedy of putting a price tag on human life. The text: “Human trafficking is a serious crime. Help us end the exploitation”.

Children in Salvation Army ad against human trafficking

Children in Salvation Army ad against human trafficking

Credits

The Salvation Army human trafficking campaign was developed at Leo Burnett, Johannesburg, by creative director Vanessa Pearson, art director/typographer/prop stylist Alan Marks, copywriter/prop stylist Nicole Solarsh. Photography was by Graham Kietzman via Planet KB Studio. Retoucher was Peter Sunshine.