Planned Parenthood Golden Gate (PPGG) has just released its latest “Safe is Sexy” ad aimed at encouraging young adults to act responsibly if they are sexually active. The ad uses irreverent humor and the unexpected to capture viewers’ attention and get its “Safe is Sexy” message across. The thirty second spot features a hip, young couple that is saved from engaging in unprotected sex by divine intervention. The ad is aimed at youth ages 18-24 and will air throughout the next ten weeks on MTV, VH1 and FX.
Click on the image below to play the video in YouTube
Expectedly the ad has been heavily criticized by conservative lobby groups such as Catholic League for Religious and Civil Rights. Bill Donahue, from the Catholic League, said in a press release this week, “Given the moral hollowness of Planned Parenthood, it is not surprising to learn that it is now in the business of hijacking religious imagery to pander its sex-without-consequences message. But as with PETA before it, the anti-natal salesmen will find that the faithful will tune them out.”
There are, however, religious voices in support of the campaign. “I love the fact that this ad challenges popular conceptions of religion and sexuality,” said Lisa Sargent, Chaplain at Planned Parenthood Golden Gate. “I think it will really break through the clutter and get people thinking about sexual responsibility as part of their larger value system, which may be religiously influenced.”
Planned Parenthood in their press release referred to stats from the Guttmacher Institute, saying that nearly half of the more than six million pregnancies in the United States each year are unplanned, and if current rates continue, nearly half of all American women will face an unintended pregnancy at some point in their lives, according to the
“The goal of these ads is to remind people to act responsibly and use protection,” said Dian Harrison, President and CEO of Planned Parenthood Golden Gate. “Promoting prevention is at the core of our work at Planned Parenthood.”
Planned Parenthood on their web site say that while the ad is aimed at young adults who are already sexually active, it may also be viewed by teens. The ad can create a perfect starting place for a parent/teen conversation on responsible sexual decision-making. Parents who would like tips for talking to their teens can find them at PPGG’s family communication page.
Planned Parenthood Golden Gate is a non-profit health organization that has been helping women, men and teens make responsible choices for more than 84 years. Since 1923, Planned Parenthood Golden Gate has been committed to delivering the highest quality reproductive health care, teaching responsible and age-appropriate sexuality education and has been working diligently to protect a woman’s right to choose. Each year more than 55,000 women, men and teens visit Planned Parenthood Golden Gate’s eight health centers in the San Francisco Bay Area.