Ryabushka Eggs – Let Them Sleep

Ryabushka Eggs, a Russian poultry firm, were promoted as a humane company in “Asleep”, an award-winning TV advertisement in 2006. An old man and woman walk across the snow-covered fields at dawn. The woman sings what sounds to be a Russian lullaby. As they enter the home we see chickens snuggled up in beds, covered with blankets. It’s time they were up, says the old man. “Give them five minutes more…”, says the woman. The super: “Ryabushka. From the country with love”.

Couple walk across snow-covered field at dawn

Click on the image below to play the video.


“Asleep” was developed at Viag Saatchi and Saatchi, Moscow, by creative director Stuart Robinson and copywriter Irina Gorshkova, with agency producer Ekaterina Barmak.

Filming was directed by Dmitry Khonin via Pandora Films, St Petersburg, with producer Olga Ivanova.

Woman suggests the chickens sleep another five minutes

The ad won a Gold Drum award (silver), a silver at the Moscow International Advertising Festival (MIAF), a cristal at the Central Europe Cristal Awards 2007, and a bronze at the Epica Awards.

Chicken peeps over the bedhead