Ryabushka Eggs, a Russian poultry firm, were promoted as a humane company in “Asleep”, an award-winning TV advertisement in 2006. An old man and woman walk across the snow-covered fields at dawn. The woman sings what sounds to be a Russian lullaby. As they enter the home we see chickens snuggled up in beds, covered with blankets. It’s time they were up, says the old man. “Give them five minutes more…”, says the woman. The super: “Ryabushka. From the country with love”.
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“Asleep” was developed at Viag Saatchi and Saatchi, Moscow, by creative director Stuart Robinson and copywriter Irina Gorshkova, with agency producer Ekaterina Barmak.