Rubiks Cube Twists Until Its Right

Rubik’s Cube, the mechanical puzzle invented in 1974 by Hungarian sculptor and professor of architecture Ernő Rubik, is promoted in this poster series designed in Sydney, Australia. A cat, baby and squirrel use their contortionist skills (with the help of digital manipulation) to demonstrate the spirit of the phrase, “Twist And Turn Until It’s Right”.

Twisted cat in Rubiks Cube print ad

Twisted squirrel in Rubiks Cube print ad
Twisted baby in Rubiks Cube print ad


The ad was developed at DDB, Australia, by creative director Matt Eastwood, deputy creative director Steve Back, copywriter Ed James, art director Justin Carew, with photographer Mat Baker and retoucher Dennis Monk.