RSPCA in the UK raised awareness of alternatives to eggs from battery hens with these posters featuring chickens in a cage. “Some people protest with the eggs that they throw. Others with the eggs that they buy.”
“Lots of things make us all angry. So angry we have to vent our feelings. One of them should be the conditions in which the majority of egg laying hens are kept. The wire cages provide so little space, the hens don’t have enough room to stretch their wings or move around properly. Which can result in them suffering throughout their egg producing lives.
But there are alternatives. Barn and free range eggs may cost a bit more, but they come from hens that have more room to move around and the chance to behave naturally. If you want to make a difference, don’t just get mad, get shopping. If you’d like to find out more information about laying hens, visit rspca.org.uk/eggs”
“You always check to make sure there is nothing wrong with your eggs. But what about the hens that laid them?”
“When you’re out for shopping for eggs do you ever think about the welfare of the hens? Now be honest. If not, let us remind you. Caged hens have so little space, they don’t have enough room to stretch their wings or move around properly. But it’s not just wire that keeps them in these cramped conditions. We believe it’s also people’s unwillingness to pay a bit more for their eggs. Yes, bar and free eggs may be a bit more expensive than those produced in battery cages, but they come from hens that have more room to move around and the chance to behave naturally. Check them out for yourself at your local supermarket. For more information check out rspca.org.uk/eggs”
The RSPCA campaign was developed at Abbott Mead Vickers, London, by executive creative director Paul Brazier, copywriter Mark Fairbanks, art director/designer Paul Cohen, copywriter Mark Fairbanks, typographer Paul Cohen, with photographer John Spinks.