Rolex Tennis Ambassadors Roger Federer and Andy Roddick

Rolex, the Swiss watchmaker, has seven tennis players signed up as ambassadors. Two of those players, Roger Federer (Switzerland) and Andy Roddick (USA) played against each other today in the final of the AAMI Kooyong Classic, Melbourne. Roddick and Federer appear on the official Rolex website promoting the Oyster Perpetual Day-Date watch, alongside Vijay Amritraj (India), Justine Henin-Hardenne (Belgium), John Newcombe (Australia), Patrick Rafter (Australia), and Marat Safin (Russia).

Roger Federer in Rolex Ad


Let’s not talk history yet. He’s still making it. How complete is Roger Federer’s game? His forehand unleashes the ball at speeds nearing 100 mph. His backhand finds angles that nobody can return. His volley, graceful, efficient, precise. His mental game can be described as tough, brilliant and daunting. Whether you’re sitting in the stands or facing him across the net, to watch Roger Federer play is to witness something that comes along very seldom. Greatness.

Andy Roddick in Rolex Ad

Roddick’s Law: Fans will cheer if you give them something to cheer about. Andy Roddick has created the perfect balance. He plays the game with the same enthusiasm that often finds him leaping into the stands. In turn, his fans are inspired to cheer him on to victory. So far this has worked. He has already won a Grand Slam event and is ranked among the top players in the world.

And today Roddick beat Federer 6-2, 3-6, 6-3.

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  • Taimur Beg

    Great add.
    which advertising agency made this add ?