Renault Carminat Navigation to Giant Houses
Renault is promoting its navigation system, Carminat 3, with this set of print advertisements in which destinations are enlarged, in the city and in the country. The text: “The world’s easiest car navigation system. Carminat 3 from Renault.”
The Carminat print campaign was developed at Publicis Frankfurt, by creative directors Stephan Ganser and Jörn Welle, art director Lars Heberer, copywriter Stephen Quell, account executives Gerald Heinecke and Sebastian Mensing.