Renault Carminat Navigation to Giant Houses

Renault is promoting its navigation system, Carminat 3, with this set of print advertisements in which destinations are enlarged, in the city and in the country. The text: “The world’s easiest car navigation system. Carminat 3 from Renault.”

City navigation made simple by Carminat 3 navigation system

Countryside navigation made simple by Carminat 3 navigation system

Credits

The Carminat print campaign was developed at Publicis Germany, Frankfurt, by creative directors Stephan Ganser and Jörn Welle, art director Lars Heberer, copywriter Stephen Quell, account executives Gerald Heinecke and Sebastian Mensing.