Read a Book and Be Miles Away
Translink, Brisbane’s public transport system, is promoting the bus as the means of transport to a different world with this series of posters. The text, “Read a book on the bus and be miles away”, is connected with Alice in Wonderland, an underwater diver and a space ship (UFO?). The Brisbane Transport tagline is “Dedicated to a better Brisbane”.
The series of posters was developed at McCann Erickson, Brisbane, by creative director Rem Bruijn, art director Cristian Staal, copywriter Marianne Harvey, with photographer Erik Williamson and retoucher Justin Overell (Ion).