Raise Them on Robinsons Animation

The Britvic juice brand, Robinsons, is winning the loyalty of children and their families with an integrated campaign, Raise Them On Robinsons. Central to the campaign is an ongoing series of animated TV adverts and illustrations.

Grow

The first ad, for Robinsons Fruit and Barley, features the Deerhoof track, “Blue Cash”.

Click on the image below to play the video in YouTube

Clouds

The second ad, promoting the Fruit Shoot water, uses ‘Spring 2008′, by Melbourne band, Architecture In Helsinki.

Pour

Robinsons Smooth Juice (with a hint of barley) is promoted with Mighty K‘s track, “Dream”.

Click on the image below to play the video in YouTube

Squirt

This ad features the lunchbox drink, Fruit Shoot.

Click on the image below to play the video in YouTube

Credits

The Raise Them on Robinsons campaign was developed at BBH, London, by creative director Rosie Arnold, copywriter Wesley Hawes, art director Gary McCreadle, planner Laurence Parkes. Art direction and typography was developed by Adrian Johnson.

Animation was directed by Smith & Foulkes via Nexus, the team who worked on the Honda Grrr TV ad for W+K London.

Leap Music brokered the publishing & master synch licences for the use of music tracks.

When I find it, I’ll add the video for ‘Clouds’, featuring the Architecture in Helsinki track, Spring 2008.