Britvic juice brand Robinsons is winning the loyalty of children and their families with an integrated campaign, Raise Them On Robinsons. Central to the campaign is an ongoing series of animated TV adverts and illustrations.
“Grow”, the first ad, for Robinsons Fruit and Barley, features the Deerhoof track, “Blue Cash”. “Clouds”, the second ad, promoting the Fruit Shoot water, uses ‘Spring 2008′, by Melbourne band, Architecture In Helsinki. “Pour” promotes Robinsons Smooth Juice (with a hint of barley) with Mighty K‘s track, “Dream”. “Squirt” features the lunchbox drink, Fruit Shoot.
The Raise Them on Robinsons campaign was developed at BBH, London, by creative director Rosie Arnold, copywriter Wesley Hawes, art director Gary McCreadie, planner Laurence Parkes, agency producer Ruben Mercadel, working with Britivic brand director Jonathan Gatward.
Illustrations were by art director/typographer Adrian Johnson.
Leap Music brokered the publishing & master synch licences for the use of music tracks.
Media was handled at Mindshare by media planner Mark Kirby.