Queensland Police Union have launched a 2-minute mini documentary using the Tears For Fears song, “Mad World”, sung by Shane Murray. We’re shown police handling a huge range of crises, ranging from a lost child to traffic violation, street violence, bereavement, domestic violence and injury. The TV ad is part of a campaign for better pay. Filming took place over three weeks with real police officers.
Click on the image below to play the video in YouTube
The Police advertising campaign has coincided with the fatal shooting of a policeman while on duty. 33 year old Brett Irwin was shot in the chest while investigating a warrant on Wednesday July 18.
The Queensland Police campaign was developed at Redsuit Advertising, Brisbane.
Filming was shot by director Mike Hilburger via Zoom Film & Television.
Post production was done at Cutting Edge.