The Pedestrian Council of Australia launched an ambient campaign in restaurants over Easter this year, providing a warning against driving under the influence of alcohol. Cooperative restauranteurs placed messages with cutlery providing the message, “Prison Food doesn’t taste this good. Don’t drink and drive”. The tines of the fork provide the effect of prison bars.
The prison food campaign was developed at Saatchi & Saatchi Australia, Sydney, by creative director David Nobay, copywriter Steve Jackson, art director Vince Lagana.