The Pedestrian Council of Australia launched an ambient campaign in restaurants over Easter this year, providing a warning against driving under the influence of alcohol.
Cooperative restauranteurs placed messages with cutlery providing the message, “Prison Food doesn’t taste this good. Don’t drink and drive”. The tines of the fork provide the effect of prison bars.
Credits
The prison food campaign was developed at Saatchi & Saatchi, Sydney, by creative director David Nobay, copywriter Steve Jackson, art director Vince Lagana.
(Average: 4.00 out of 5)
Loading ...
dominic on Dannon Oikos: The Best Yogurt Tease: 
Peter on Rugby World in Union: 
Amber on 5 Seeds Not As Sweet As You Think: 
Emery on Bridgestone Performance Balls and Puck: 
Tio on Target Every Colour You Can Dream Of: 
Daniel Rogers on Dannon Oikos: The Best Yogurt Tease: 
Jesus_Marley on Dannon Oikos: The Best Yogurt Tease: 
Nick Dean on Dannon Oikos: The Best Yogurt Tease: 
Pingback: Down Under Shortlisted at Cannes | The Inspiration Room