Prison Food Doesn’t Taste This Good

The Pedestrian Council of Australia launched an ambient campaign in restaurants over Easter this year, providing a warning against driving under the influence of alcohol.

Cooperative restauranteurs placed messages with cutlery providing the message, “Prison Food doesn’t taste this good. Don’t drink and drive”. The tines of the fork provide the effect of prison bars.

Prison Food Fork

Prison Food Table Setting

Credits

The prison food campaign was developed at Saatchi & Saatchi, Sydney, by creative director David Nobay, copywriter Steve Jackson, art director Vince Lagana.

Neighbouring Posts

« « Fleurop Interflora Mothers Day | Paul McCartney Dance Tonight for iTunes » »

This entry was posted on Wednesday, June 20th, 2007 at 7:00 am and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.