Procter & Gamble in the UK has found the winner for its online Pringles jingle competition, Nils Elders, a freelance music producer from Aberdeen. The winning ad, featuring animated potato crisps, will be aired on British TV screens, as is, on Christmas Day.
Procter & Gamble promoted the Christmas Pringles site, www.pringles.com/christmas, with a professionally produced TV advert featuring the Dance of the Sugar Plum Fairy.
Click on the image below to play the video in YouTube
The Pringles Christmas spot was developed at Grey Worldwide, Dusseldorf. Filming was shot by director Gil Bauwens via Parasol Island, Dusseldorf. Interactive agency was Agency.com. Media planning was done by Mediavest, London. PR agency was GCI, London.
Music is Tchaikovsky’s Dance Of The Sugar Plum Fairy, specially composed and remixed at a German music studio. Download the Red Baron Remix, performed by Berlin Symphony Orchestra on iTunes.